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ecwid Case Study

<h3>Ecommerce platform taps into WePay’s innovative payments solutions, providing one-click sign-up for its merchants</h3>

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<p>Ecommerce platform taps into WePay’s innovative payments solutions, providing one-click sign-up for its merchants</p>

CONTACT SALES

<h5>PRODUCT USED</h5><div class="link-text-label"><img class="casestudies_category_icon__T5oMb img-fluid blur-up ls-is-cached lazyloaded" data-src="https://images.contentstack.io/v3/assets/bltf86d70f093add08d/blt08aea647332d2e6b/61f7bde6bd7acb345ace4794/Clear.svg?auto=webp" src="https://images.contentstack.io/v3/assets/bltf86d70f093add08d/blt08aea647332d2e6b/61f7bde6bd7acb345ace4794/Clear.svg?auto=webp" data-image="kyfhjkznyu7f"/><h6>Clear</h6></div><h5>BUSINESS AT A GLANCE</h5><ul><li>Ecommerce platform</li><li>Over 1 million users worldwide</li><li>Serves wide range of industries</li></ul><h5>SOLUTIONS OFFERED</h5><p>Through WePay and Chase, Ecwid added payment processing capabilities to their platform with a one-click payments sign-up.</p>

ecwid

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<h2>Overview</h2><p>As one of the world’s leading ecommerce software providers, Ecwid helps small businesses effortlessly create online stores, so they can start selling fast. With Ecwid, merchants are equipped to market on several platforms, making it a straightforward process to sell to anyone, anywhere around the world.</p><p>Ecwid recognized that payment acceptance had become too challenging for its customers. Enter WePay: its solutions for seamless financial experiences that help platforms win and retain loyal customers could resolve this pain point for Ecwid’s merchants. That’s why Ecwid chose WePay powered by Chase.</p><p>WePay not only offered all the necessary tools and features, but also the partnership capabilities and personalized assistance that Ecwid needed to deliver at scale. WePay is committed to building long-term partnerships, providing hands-on support and adding new features throughout the lifetime of those partnerships. “The partnership with WePay has been fantastic. We had all the various cross-functional teams working together to launch the product.”</p><p>As a pioneer in payments since 2008, WePay provides best-in-class integrated payment processing solutions to support companies like Ecwid seeking a frictionless user experience. Ecwid was able to provide a one-click sign-up for its merchants. “We released and enabled this feature to our customers, and we did not anticipate the kind of response that we have had. The payment volume has been phenomenally high and unexpectedly high, so overall, it has been extremely positive.”</p><p>WePay focuses on payments so you can focus on your business. Outpace the competition by partnering with WePay, a team that moves fast in building payments innovation.</p>

Overview

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<p>TeamSnap switched to a fully integrated payments solution with WePay and achieved 100% revenue growth in payments in one year.</p>

teamsnap

<p>The leading platform for home builders & remodelers integrates payments so users can get paid within their go-to app.</p>

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Buildertrend

<p>SchoolAuction adopts WePay so its users can start processing payments within 10 minutes.</p>

SchoolAuction

<p>Eventzilla and WePay worked together, revisited the user experience and executed three key changes that would help users get to value much faster.</p>

Event ZIlla

EventZilla

<p>Keap eliminated multi-system chaos for its customers by allowing them to accept payments seamlessly through its platform.</p>

WePay at Keap

Keap

<p>Most payment processors didn't offer the flexibility Classy needed, which is why it came to WePay to build the best possible payments experience for its users.</p>

WePay at Classy

Classy

<p>Webconnex, makers of event and fundraising software switched to WePay to make it easier to sign up new users and serve new markets.</p>

Webconnex

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<h3>Constant Contact Meets the Payment Processing Needs of Event Marketers with WePay</h3>

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<p class="reg-quote">"Our development team was able to figure out how things should work and start building immediately. It shortened the go-to-market time significantly."</p>
<p><strong>Kate Maslowski</strong><br>Senior Partner Manager</p>

<h5>Product</h5><div class="link-text-label"><img class="casestudies_category_icon__T5oMb img-fluid blur-up ls-is-cached lazyloaded" data-src="https://images.contentstack.io/v3/assets/bltf86d70f093add08d/blt66437aff2d11a553/607e6e05b35a7a3c69a36db2/clear-icon.svg?auto=webp" src="https://images.contentstack.io/v3/assets/bltf86d70f093add08d/blt66437aff2d11a553/607e6e05b35a7a3c69a36db2/clear-icon.svg?auto=webp" data-image="omja1ae9ym8t"><h6>Clear</h6></div><h5>Results</h5>
<p>WePay proved to be a popular choice for Constant Contact’s event marketing customers, driving engagement through its well-integrated experience and fast set-up process.</p><h5>Industry</h5>
<p>Marketing Software</p>

Constant contact

<h2>Executive Summary</h2>
<p>Constant Contact helps more than 650,000 customers worldwide find marketing success through the only all-in-one online marketing platform for small organizations. Constant Contact’sevent marketing customers and ticket sellers had a unique set of needs, requiring an extremely seamless sign-up and checkout process. Constant Contact decided to add WePay as a payment option in its event management product. Almost immediately, WePay differentiated itself with its fast, simple integration process — with developers able to get the answers they needed immediately so they could get to market fast. WePay proved to be a popular choice for Constant Contact’s event marketing customers, driving engagement through its well-integrated experience and fast set-up process.</p>
<div class="quote">
<p class="reg-quote">"Our development team was able to figure out how things should work and start building immediately. It shortened the go-to-market time significantly."</p>
<p class="font-15">Kate Maslowski, Senior Partner Manager, Constant Contact</p>
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Executive Summary

<p>The Challenge</p>
<p>While most people know Constant Contact for its pioneering work in email marketing, today, the company provides small businesses with value well beyond the email marketing space. With Constant Contact, users can run social media campaigns, solicit and accept donations, offer and manage promotions, conduct customer surveys, and publicize and manage registration for events. Some of these business functions include the collection of payments, and Constant Contact aims to provide users with a range of payment options to meet the varying needs of customers. In particular, event marketers and ticket sellers had a special set of needs:</p>


<ul><li>Simple sign-up process: Event customers often chose Constant Contact to help with a specific event that would happen soon, so the sign-up process had to be fast and easy so they could get up and running quickly.</li><li>Accept payments fast: Event customers needed to start selling their tickets immediately, so they didn’t have time for an extended approval process before they could accept theirfirst credit card payment.</li><li>No upfront fees: Event marketers might not realize significant revenue until their event was over, so upfront fees to process payments didn’t fit their business model.</li></ul>

The Challenge

<h2>The Solution</h2>
<p>Constant Contact began looking at additional payment options to add to its event marketing tool to help meet the needs of a variety of customers. WePay satisfied those needs.</p>
<p>Especially attractive to Constant Contact’s product team was the seamless onboarding experience that WePay provided. Rather than requiring a redirect to a third party website and a lengthy underwriting process before a payment could be accepted, WePay could get new users up and running in minutes without event customers ever having to leave the Constant Contact interface.</p>
<p>In late 2013, Constant Contact decided to add WePay as a payment option in its event management product. Almost immediately, WePay differentiated itself with its fast, simple integration process. Constant Contact’s development team found WePay’s technical documentation both thorough and easy to digest, so they could get working quickly. What’s more, when the team needed additional assistance, they found WePay provided highly responsive, quality support.</p>
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<p class="reg-quote">"We've found that when our customers are heavily engaged with our products, they have more success, and they remain customers for longer. Having integrated payment processing methodslike WePay helps customers stay engaged, and is a win-win for our customers and Constant Contact alike."</p>
<p class="font-15">Kate Maslowski, Senior Partner Manager, Constant Contact</p>
</div>

The Solution

<h2>The Results</h2>
<p>Constant Contact launched WePay as a payment option in May 2014, and users quicklyresponded favorably to WePay’s ease-of-use and efficiency. Key benefits included:</p>
<ul><li>Simple and streamlined onboarding experience: Customers signing up to use WePay as a payment processor were able to do so quickly and easily, with minimal information needed for them to get started—a major win for time-limited small businesses and nonprofits using the product.</li><li>Speed to acceptance of donations: Because of the limited information required to get started, users could be up, running, and accepting payments very quickly.</li><li>Focus on small businesses: WePay’s focus on supporting small businesses, combined with its ease-of-use, and quality customer support enabled anyone to accept online payments, even with no prior experience in payment processing.</li></ul>

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